Conception, Creation and Distribution

While our services are split into three areas that collectively take a project from conception through creation to distribution, we can be contracted to do each individually.

Conception

Conception starts with consultation, where we work to identify our clients needs and explore where video and new media can contribute, looking for ideas and concepts that enhances the brands marketing mix while helping achieve established marketing goals.

This results in the generation of ideas - our lifeblood. We thrive on providing captivating video that personifies the essence of a brand or label and leads to successful brand awareness and recognition. This step may include story boarding for fashion/beauty films, scripting for infomercials or writing a synopsis for a behind the scenes video.

Creation

Creation is where ideas are brought to life; Image Loading assembles the team to shoot and edit each project. Experienced budgeting, scheduling and production of all components for video capture, edit and delivery. Depending on the breadth of a project, this may include writers, directors, lighting directors, camera crews, directors of photography, editors, composers etc.

Distribution

Having taken control of the brands message by producing original video content the brand know has to get the message out. Image Loading walks clients through the many distribution options helping find the right balance between - allowing a prestigious site or media outlet an exclusive, or making the video available through every possible channel. (You Tube, Facebook plus other video and social media sites together with news, magazine and industry specific blogs). We will also consider offline options where videos can be promoted via press releases, burned onto DVDs and edited for display on monitors and televisions.