A Boutique Video Production Company

Founded by fashion photographer and ZOOZOOM.com Publisher David Mcintyre, Image Loading is a boutique video production company specializing in web-video for fashion and beauty brands.

FASHION FILMS

The future of fashion advertising: Imagine a double page ad in a fashion magazine coming to life as a three-minute video that feature the work of fashion designers or fashion brands. That is the concept behind fashion films: Short image or concept driven videos that capture a brands mood and aesthetic.

Fashion films are becoming an increasingly important component of the marketing mix and Image Loading is at the forefront of this new art form.

BEHIND THE SCENES

Promoting trust: Events such as photo-shoots, fashion-shows, on site interviews and brand presentations offer multiple opportunities for the creation of compelling behind the scenes videos.
This type of video allows consumers and potential customers to enter into the brands private space, creating a sense of intimacy that promotes trust.
A behind the scenes video can easily generate added value from existing events and marketing commitments.

VIDEO LOOK BOOKS

Promote the collection: Video look books can use existing fashion show footage or original footage can be produced in a studio or location. Image Loading creates compelling video to suit the clients needs, content that is seamlessly integrated with the clients brand image and website design. DVDs of Video Look Books can be produced and editions can be rendered for off line presentations such as point of sale.

EVENT COVERAGE

Don't miss an opportunity: From a single camera to a multi-camera production Image Loading provides everything needed to create a hi-definition record of any event. Fashion shows, presentations and product launches can be broadcast live on the web and or edited for future viewing. We offer consultation on strategies for tapping into the hidden marketing potential our clients event footage, providing ideas that will extend the ripples of each event as far and wide or as tightly focused as our clients marketing goals demand.

Fashion shows
Product launches
Presentations
Press announcements
Publicity junkets
Performances
Live Web Broadcasting
Video look books
Fashion films
Catalog's in motion
Designer interviews
Behind the scenes videos
Webitorials and informercials
Video landing pages